What is Content Marketing?
Content marketing is a marketing technique that focuses on creating, distributing and sharing valuable and relevant information-content. This content should clearly identify with your niche market. The sole purpose is not only to attract and acquire continuous traffic, but it is there to help businesses stay relevant with the ever-changing times.
Types of Content Marketing – Why We Use It
Content Marketing can come in many different forms: text, imagery, infographics, and videos. This high-quality content directs customers/users back to your website, where you or your company can capture leads and sell products/services. Great content marketing creates favorable relations to your brand and yourself as a publisher. Not only is content marketing helpful for your customers and users, it helps improve your companies search engine rankings. Search Engine Optimization (SEO) is extremely important when it comes to ranking on Google, Yahoo, and Bing. These search-engines use unique algorithms to determine your placement within their systems. Content marketing is a great way to give these search engines proof of your high-ranking worth.