With everyone clambering to get online, the internet is overflowing with Zoom meeting invitations, master classes, special offers and livestreaming. How are you going to stand out from the crowd? How can you project your voice or cause over the deafening roar of others? The answer is content and how your content is displayed! With businesses and organizations bidding for online users’ attention, it is even more important to have a clear concise message that is delivered in a manner that catches your viewers eye (and mouse clicks).
How to Stay Visible?
In the past couple of days, you may have noticed that your Facebook, YouTube and Instagram notifications for live events has dramatically increased. Whether it is a family member sharing their moves on TikTok or a page you follow announcing how they are changing the way they conduct business due to social distancing, there is more content online. This can be overwhelming for the end user. What do they click on? Who do they give their attention to, now that they have a more free time?
It could be your business or organization that stands out during this time of uncertainty. With some adjustments in the presentation of your content, you can increase the impact of your message. How? Here’s three steps you can put into practice today.
- Be Consistent – Don’t mistake consistency with volume. There’s a difference between delivering content in a timely manner and inundating your readers with information. Figure out a posting schedule that works and lower the risk of people unsubscribing or unfollowing you.
- Be Purposeful – Market research will give you an idea of the needs of your target audience. Avoid getting in the habit of saying/posting things that they won’t find useful.
- Be Genuine – Now is a great time to build relationships. A lot of people have retreated to online communications for their news, development, shopping and entertainment. Show your audience how you can help and/or provide the service that they are searching for to bring a sense of normalcy back to their lives.
Need Help?
Maybe you are new to online and social media marketing. Many small to medium sized businesses, churches and organizations are discovering how easy it is to get lost in the crowd. We understand where you are coming from and we can help you.
Harris Design Concepts offers creative services such as custom graphics for social media, branded elements for video, content creation, website restructuring, copywriting, social media marketing and website redesign; that can help you reach your audience. Contact us today and let’s turn up the volume so others can hear the voice of your business or ministry.
